two arrows heading towards the same target the to moving forward in unison toward goal

Beyond the One-Hit Wonder

Survival in Uncertain Times

Like so many seasoned industry professionals, we eagerly seek thought leader…

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The Importance of a Commercialization Mindset

Enjoy Summer, but Plan for the Fall

In my view, September is even worse than January since that return to work comes after the holidays when almost everyone has taken some time off.…

Three literal silos, labeled Clinical Development, Medical Affairs, and Commercial, are connected by bridges to symbolize breaking down silos

The Sound of Organizational Silos

We have all heard about it; some of us have lived it firsthand. A vibrant, new start-up comes to life with energy and purpose. Everyone knows one…

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Power to the People

Each month, as I ponder possible topics for this e-conversation, I find myself struggling with the same challenge: So many things to talk about; so…

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Are You Getting the Most Out of Your Consultants?

It is always risky to read one HBR article and then assume you can apply it to every other work scenario in front of you. But here we go anyway. In…

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Nature vs. Nurture

We have been publishing these "e-conversations" for just six months now. But I am happy — no, thrilled — to see that it has already become exactly…

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Where Has All the Brand Planning Strategy Gone?

Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called "The Mapping Approach to…

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What More Can We Do To Help?

Our last newsletter concluded with the following question: "If you could have an unlimited supply of anything, what would it be?" It was a question…

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Important Questions That Move Us Forward

I had two reasons for attending TEDMED in Palm Springs earlier this month. First, I wanted to be inspired! Second, I wanted to learn more about…