Our Unique Approach

Whether it is an extended partnership or a single engagement, our flexible model allows us to adapt to the evolving needs of our clients.

By connecting the right expertise with each project, we are optimally and efficiently poised
to help achieve goals.

  • Strategic Vision

    We serve as a catalyst to life sciences companies, helping them define their corporate strategy in the context of growing a product from early stage development through mature product marketing. By seamlessly integrating with client teams, we are able to fully understand the essence of our clients’ culture and how to organize and manage the work to best align with their unique values.

  • Actionable Solutions

    Our team understands the detailed analytical process of commercialization planning and has the tools and skills to recommend the optimal capability build while ensuring alignment with company vision. We help our clients articulate the value proposition for their product and create the infrastructure that leads to a successful launch.

  • Thought Partnership

    Operating in this complex industry and navigating its nuances can be challenging. We partner with our clients to provide perspective and mentoring that supports leadership and improves strategic and operational decision-making. As experienced industry professionals, we help foster the skills necessary to achieve success as clients navigate product lifecycle management.

We truly connect with our clients and seamlessly leverage industry experience to deliver the right support at the right time.

Our dedicated team of experts is comprised of consultants with unique expertise spanning multiple functional areas.

Susan Nemetz

Founder and CEO

Susan founded The NemetzGroup in late 2003 to help clients balance the entrepreneurial spirit of breakthrough innovations with the need for discipline and process to maximize the potential of their technology and company. Susan has spent over three decades as a life sciences senior executive. Her many industry accomplishments include creating international operating strategies for the launch of a novel cancer therapy and successfully integrating two distinct therapeutic and imaging organizations into a cohesive cardiovascular franchise. Susan's commitment to mentoring the next generation of leaders is apparent in her dedication to clients and her leadership of The NemetzGroup.

Marnie Hoolahan

Managing Director

In early 2012, Marnie joined The NemetzGroup contributing more than two decades of pharmaceutical and biotechnology executive level experience in corporate strategy, market research, new product planning, and business development to our team and clients. Marnie is adept at creating a marketable commercial story as well as developing intricate forecast models for clients. She has versatility across a number of industry disciplines and therapeutic areas and the ability to help teams excel. Marnie earned a Bachelor of Science in Marketing and an MBA in Entrepreneurial Business and Finance.

Colleen Moore

Executive Consultant

Colleen brings considerable senior experience in marketing, strategy development, operations, and project management within the life sciences and high-tech industries. Colleen’s keen analytical skills, collaborative problem solving approach, and comprehensive exposure across therapeutic areas enable an interdisciplinary approach to the key questions of commercial and brand strategy. In addition, her expertise in commercialization mapping assists companies at all stages. Colleen received her Bachelor of Science in Finance and holds an MBA. She joined The NemetzGroup in 2005.

Lori Horvat

Senior Consultant

Lori has several years of industry experience in oncology and global marketing, and has successfully launched many drugs. She recently joined The NemetzGroup from a global executive role at a commercial stage biotech company. Her expertise includes new product planning, life cycle management, brand strategy and execution, business development, and asset valuation. Lori is a highly effective leader with skills that range the commercialization spectrum. Lori holds a Bachelor of Science in Ocean Engineering, a Master of Science in Administration, and an MBA.

Meighan Rock

Senior Consultant

Meighan's fifteen plus years of industry experience includes new product planning, commercial assessment, business development, and global marketing strategy at a leading pharmaceutical company. She understands how to work with teams across the spectrum from clinical to market access to lifecycle management both domestically and globally. In a recent engagements, she led a launch initiative for an oncology drug and has played a key integrator role on an anti-infective focused scientific affairs team. Meighan's undergraduate degree is in Law and Public Policy. She also holds a Master of Library and Information Science. Meighan joined The NemetzGroup in 2015.

Jim Whalen

Senior Consultant

Jim's broad industry and consulting background over twenty-five years includes product development strategy, new product and lifecycle planning, global product launches, and market analysis. Jim partners with clients ranging from emerging companies to global pharmaceutical firms, providing commercial strategy, brand planning, and market research support. His considerable knowledge of oncology, orphan diseases, and specialty markets plus his ability to facilitate engaging workshops has made Jim a valued asset for our clients since he joined in 2011. Jim has an undergraduate degree in Biological Science with a minor in Chemistry.

Marianne Doherty


Marianne has over twenty years of industry experience with expertise across a range of sales, marketing, and commercial operations at top pharmaceutical companies, involving numerous therapeutic areas including oncology, virology, and respiratory disease.

With a collaborative style and focus on results, she is skilled at bringing cross-functional teams together and directing the effort through the critical phases of commercialization, including launch strategy, tactical planning and execution, and field deployment. Most recently, Marianne was instrumental in helping two emerging biotech companies through successful high-profile inaugural product launches.

Marianne holds a Bachelor of Science degree in Business Administration, is a long-time member of Healthcare Businesswomen’s Association, and spends time lending a hand to healthcare-related social benefit organizations.

Kristin Fahy


Kristin has several years of life sciences and healthcare professional experience and brings depth in the payer landscape that is critical to commercializing products in today’s market. She is an excellent project manager across disciplines as she has worked in primary market research, managed care, reimbursement consulting, healthcare policy, and medical device and drug development. Kristin is our market access strategist and often helps clients gain perspective on payer strategy development and value proposition creation. Her role recently expanded to innovation specialist, as she looks at ways to bridge technology and commercialization. Kristin joined The NemetzGroup in early 2014.

Kristin Owens


Kristin joins The NemetzGroup as an accomplished, results-oriented, and strategic commercial leader with almost two decades of diverse pharmaceutical experience. Her expertise includes sales, operations, life cycle management, brand strategy and execution, and business development. She has US and global experience across numerous therapeutic areas in both broad spectrum and rare diseases. She has managed portfolios from launch through authorized generics and appreciates the need for a long term, proactive approach to lifecycle management. Kristin is a hands-on team leader and inspiring motivator with excellent analytical, problem-solving and communication skills. She holds a B.A. in Economics from Boston College and an MBA in Finance from Villanova University. She joined The NemetzGroup in 2020.

Liz Tufo


Liz brings over ten years of professional marketing experience to The NemetzGroup in her work with classic and digital communications firms whose life science clients straddle both the provider and manufacturer worlds. She joined The NemetzGroup in 2014 and has managed both strategic and tactical initiatives for clients including market research, brand planning, commercial mapping, messaging, and sales tool development. Liz is highly valued by clients for her ability to help them focus on critical priorities so that they can achieve their leadership objectives often including role definition and team operating principles. Liz holds a Bachelor of Science in Communications as well as an MBA.

Cynthia Devall

Finance/Operations Director

Cindy is a senior finance professional with experience creating financial, operational, and administrative structures critical to the growth of small companies. She has expertise advising companies on acquisitions, divestitures, shareholder value, and capital structure in the consumer product and retail industries. Following a Wall Street career that included three years in Belgium, Cindy has developed and directed organizational functions such as accounting, forecasting, benefits, payroll, and human resource policies for growing consultancy firms. She joined The NemetzGroup in 2012 and holds a Bachelor of Arts degree in Economics.

Donna Fogg

Finance/Operations Manager

Donna joined the NemetzGroup in 2017 after spending 15 years organizing and maintaining the business for a Financial Advisor. Prior experience includes working in the finance department of a manufacturing company responsible for accounts payable, accounts receivable, and payroll. As Finance and Operations Manager, Donna assists the finance and accounting team while also supporting The NemetzGroup on various internal and external client projects. Her positive, can-do spirit and ability to work cross-functionally makes her a strong team member. Donna received a Paralegal Degree and an Accounting Certificate.

Ellen Keane

Knowledge Management

Ellen brings to The NemetzGroup three decades of commercial experience in brand strategy, product launch planning and execution, medical education, and senior leadership with biotechnology and specialty pharmaceutical companies. She has created and driven strategic business plans spanning multiple therapeutic areas and developed high-performing teams to consistently achieve positive financial results. Ellen has contributed her organizational build, planning and commercialization skills to The NemetzGroup since 2013. Earning a Bachelor of Arts degree in Nursing, her early career as a registered nurse at an urban trauma center provided a strong clinical and patient-centered foundation.

Learn more about working together

We would love to learn more about you and discover how we can work together. Call or email Susan Nemetz to start the conversation.