Where Has All the Strategy Gone?
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Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called "The Mapping Approach to…
What More Can We Do To Help?
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Our last newsletter concluded with the following question: "If you could have an unlimited supply of anything, what would it be?" It was a question…
Important Questions That Move Us Forward
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I had two reasons for attending TEDMED in Palm Springs earlier this month. First, I wanted to be inspired! Second, I wanted to learn more about…
Is Whac-A-Mole Rampant in Your Organization?
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Today we examine a pervasive challenge in our industry: time and resources wasted as middle and senior leaders respond to a seemingly endless, daily…
Your Future Story … How Good Is It?
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Summer, sadly, is over. And while there are noticeable shifts with each change of season, I find the transition into autumn can often be bittersweet.