June 23, 2026
The Identity Crisis at the Heart of Medical Affairs
Medical Affairs — the function that translates clinical evidence for physicians, payers, and regulators — has been…
Strategy and Planning,All Categories,Decision-Making and Process
February 24, 2026
Medical Affairs Today
The biggest risk for pre-commercial companies is being singularly focused on a lean development program without…
April 22, 2025
Medical Affairs Is Stepping Into the Future
The energy was palpable at the 2025 Medical Affairs Professional Society (MAPS) Global Annual Meeting. Conversations…
Strategy and Planning,All Categories,Decision-Making and Process
October 25, 2023
Medical Affairs: An Orchestra, Not a Horse Race
Every horse race has a starting bell, a push to move as fast as possible, and a finish line. In many ways, the launch…
Strategy and Planning,All Categories,Decision-Making and Process
June 27, 2022
Optimize Your Congress Planning
Regardless of your company or drug development stage, congress events are critical undertakings; they represent both a…
Strategy and Planning,All Categories,Decision-Making and Process
January 26, 2022
Gaining Participation in Clinical Trials
When it comes to patient recruitment and retention for clinical trials, the bottom line is simply this: It is important…
Strategy and Planning,All Categories,Decision-Making and Process








