Are Your Assumptions Serving You Well?
Ah, June, the season of life transitions — weddings, graduations, school progression and, with the year nearly half over, a reminder to reflect on where we have been and where we are going in 2019.
The Sound of Silos
We have all heard about it; some of us have lived it firsthand. A vibrant, new start-up comes to life with energy and purpose. Everyone knows one another; everyone works together towards a common goal. Communication happens on the fly, informally, at all hours of the day and night. It’s fast and it’s fun — we are a tight group, proud of what we are building.
Nature vs. Nurture
We have been publishing these "e-conversations" for just six months now. But I am happy — no, thrilled — to see that it has already become exactly what we had hoped for: a two-way conversation with all of you.
Where Has All the Brand Planning Strategy Gone?
Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called "The Mapping Approach to Strategy." This involved propelling the team three to five years into the future and imagining how the product being developed would be positioned in the customer's mind. Then we would define the strategic path to get there.
What More Can We Do To Help?
Our last newsletter concluded with the following question: "If you could have an unlimited supply of anything, what would it be?" It was a question asked of TEDMED speakers at their November event in Palm Springs, which I attended.