Rare Diseases: Abandon Everything You Think You Know
“Overcoming the hurdles has built a great faith in me that things can be done to help people with rare diseases. It will drive my optimism forever…
Four Essential Market Assessment Questions
What follows are excerpts from a conversation among NemetzGroup team members regarding market assessment approaches. Specifically, we talked about…
The Sound of Silos
We have all heard about it; some of us have lived it firsthand. A vibrant, new start-up comes to life with energy and purpose. Everyone knows one…
When Did Process Become a Dirty Word?
We live in a competitive, fast-moving industry. I know I say that every month, but that reality must impact how we think about how to achieve. The…
21st Century Commercialization - More than a Point in Time!
Is it just me, or has commercialization, as a term, taken on more prominence in our biopharma world of late? It seems that every day we read more…
Nature vs. Nurture
We have been publishing these "e-conversations" for just six months now. But I am happy — no, thrilled — to see that it has already become exactly…
Where Has All the Strategy Gone?
Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called “The Mapping…
What More Can We Do To Help?
Our last newsletter concluded with the following question: "If you could have an unlimited supply of anything, what would it be?" It was a question…
Is Whac-A-Mole Rampant in Your Organization?
At the risk of dating myself, do you remember the arcade game Whac-A-Mole? The concept was simple: Using a soft mallet, a player would hit the…