Optimize Your Congress Planning
Regardless of your company or drug development stage, congress events are…
Communicating Without a Communications Leader
Many of our clients are emerging companies striving towards their first…
Forecasting Models: It’s Not All About the Numbers
What is the difference between strategic thinking in quantifying the future and…
Appreciation for Interconnectedness
It was March 2020 when I wrote the first sentences of issue #30 of this…
Nature vs. Nurture
We have been publishing these "e-conversations" for just six months now. But I am happy — no, thrilled — to see that it has already become exactly…
Where Has All the Brand Planning Strategy Gone?
Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called "The Mapping Approach to…
What More Can We Do To Help?
Our last newsletter concluded with the following question: "If you could have an unlimited supply of anything, what would it be?" It was a question…
Important Questions That Move Us Forward
I had two reasons for attending TEDMED in Palm Springs earlier this month. First, I wanted to be inspired! Second, I wanted to learn more about…
Is Whac-A-Mole Rampant in Your Organization?
Today we examine a pervasive challenge in our industry: time and resources wasted as middle and senior leaders respond to a seemingly endless, daily…
Your Future Story … How Good Is It?
Summer, sadly, is over. And while there are noticeable shifts with each change of season, I find the transition into autumn can often be bittersweet.