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Right-Sized Strategy
 | Many years ago, when we first started working with emerging life sciences companies to provide a roadmap for the commercialization of their technologies, we began with a list of essential activities and the corresponding budget that would be required. Our approach has always been to ensure those activities are synchronized with the product’s regulatory and… Read the full article… |
Thoughts on Being Human
 | “Suz, this is an omen.” For more than 27 years, I have been blessed to work with the same executive assistant. I know how long it’s been because Georgia started with me when my daughter, Ariel, was seven months old and, you guessed, she is now 27 (Ariel, that is). What Georgia knows about me professionally… Read the full article… |
Spotlight on Transitions
 | This topic of “transition” came home to me (literally and figuratively) over the Thanksgiving holiday. With our adult kids returning, my husband and I decided it was time to have them go through their “bins” and throw out, donate, or take back with them, their childhood. The bins in question are tools we employed over… Read the full article… |
Is Your Networking Not Working?
 | Networking! You know, that activity that one either embraces or goes running away from as quickly as possible. For many, the word evokes a grueling, overwhelming, unnatural process, and something that requires stepping way out of one’s comfort zone. But I have two pieces of good news… First, networking is an incredibly effective tool for… Read the full article… |
Are You Inspiring Inspiration?
 | It’s no secret that the topic of commercialization can be quite tedious in most of the environments we all work. We live in a world of PowerPoint templates, changing teams, external vendors, timelines, budgets, and shiny-object-chasing executives (you know who you are). In most cases, though, the day to day routine and grind is not what… Read the full article… |
Optimizing Your Essential Commercialization Teams
 | For those of you following closely (thank you!), you may recall that in an earlier e-conversation — 21st Century Commercialization — More than a Point in Time! — we defined commercialization as neither a function nor a process. Rather, we think of it as a “mindset” — something present from the very beginning of product… Read the full article… |
Where Are Decisions Made in Your Organization (And Why Does It Matter)?
 | Can you draw it? At your next company lunch and learn, try this experiment: Ask ten people from different functions to take a blank piece of flip chart paper (assuming you still have flip charts!). Then ask them to draw a picture of how key decisions are made in your organization. You might even give… Read the full article… |
Reading Recommendations from the High Cs
 | Summer is a wonderful time for catching up on our reading – whether business, pleasure, or something in between. This month, we sought out recommendations from leaders in our biopharma ecosystem, which is why we are calling today’s e-conversation,“Reading Recommendations from the High Cs” (C-Suite, VCs, and Commercial Leaders in Biopharma).We asked for book recommendations across the… Read the full article… |
Are Your Assumptions Serving You Well?
 | Ah, June, the season of life transitions — weddings, graduations, school progression and, with the year nearly half over, a reminder to reflect on where we have been and where we are going in 2019.I had such an opportunity, recently, as I listened to the commencement speakers at my son, Jonathan’s, college graduation (empty nest, here we come).… Read the full article… |
The Future Is Now
 | Back in the early 2000s, I was head of commercial strategy at Millennium Pharmaceuticals in Cambridge, Massachusetts. I remember saying to then CEO, Mark Levin, that we had an opportunity to define how the company vision, “Transcend the Limits of Medicine,”could be translated at the customer level. This was a once-in-a-career role. I was able to surround… Read the full article… |