Patient Advocacy – Delivering on Patient Centricity in Drug Development
Historically, biopharma companies developed drugs for patients with an illness…
Survival in Uncertain Times
Like so many seasoned industry professionals, we eagerly seek thought leader…
Enjoy Summer, but Plan for the Fall
In my view, September is even worse than January since that return to work comes after the holidays when almost everyone has taken some time off.…
The Sound of Silos
We have all heard about it; some of us have lived it firsthand. A vibrant, new start-up comes to life with energy and purpose. Everyone knows one…
Power to the People
Each month, as I ponder possible topics for this e-conversation, I find myself struggling with the same challenge: So many things to talk about; so…
Nature vs. Nurture
We have been publishing these "e-conversations" for just six months now. But I am happy — no, thrilled — to see that it has already become exactly…
Where Has All the Brand Planning Strategy Gone?
Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called "The Mapping Approach to…
Reactive Leadership in Biopharma: Breaking the Whac-A-Mole Cycle
Today we examine a pervasive challenge in our industry: time and resources wasted as middle and senior leaders respond to a seemingly endless, daily…
Your Future Story … How Good Is It?
Summer, sadly, is over. And while there are noticeable shifts with each change of season, I find the transition into autumn can often be bittersweet.