Survival in Uncertain Times
Like so many seasoned industry professionals, we eagerly seek thought leader…
Optimize Your Congress Planning
Regardless of your company or drug development stage, congress events are…
Finding Partners in Biopharma: Standing Out in a Field of Many
When biopharma executives or business development leaders think about…
Power to the People
Each month, as I ponder possible topics for this e-conversation, I find myself struggling with the same challenge: So many things to talk about; so…
Nature vs. Nurture
We have been publishing these "e-conversations" for just six months now. But I am happy — no, thrilled — to see that it has already become exactly…
Where Has All the Brand Planning Strategy Gone?
Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called "The Mapping Approach to…
Is Whac-A-Mole Rampant in Your Organization?
Today we examine a pervasive challenge in our industry: time and resources wasted as middle and senior leaders respond to a seemingly endless, daily…
Your Future Story … How Good Is It?
Summer, sadly, is over. And while there are noticeable shifts with each change of season, I find the transition into autumn can often be bittersweet.