Four Essential Market Assessment Questions
|What follows are excerpts from a conversation among NemetzGroup team members regarding market assessment approaches. Specifically, we talked about the levels and types of market assessments needed to answer fundamental development and financial opportunity questions. The framework we tend to follow is shown below. For today’s newsletter, we will focus on the first column —… Read the full article…|
The Sound of Silos
|We have all heard about it; some of us have lived it firsthand. A vibrant, new start-up comes to life with energy and purpose. Everyone knows one another; everyone works together towards a common goal. Communication happens on the fly, informally, at all hours of the day and night. It’s fast and it’s fun —… Read the full article…|
21st Century Commercialization – More than a Point in Time!
|Is it just me, or has commercialization, as a term, taken on more prominence in our biopharma world of late? It seems that every day we read more about it, hear more about it, and yes, talk more about it than ever before. But what does the term really mean? Does it create a “stigma,”… Read the full article…|
Nature vs. Nurture
|We have been publishing these “e-conversations” for just six months now. But I am happy — no, thrilled — to see that it has already become exactly what we had hoped for: a two-way conversation with all of you. Your frequent and thoughtful responses are very much appreciated, and I am grateful for your willingness… Read the full article…|
Where Has All the Strategy Gone?
|Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called “The Mapping Approach to Strategy.” This involved propelling the team three to five years into the future and imagining how the product being developed would be positioned in the customer’s mind. Then we… Read the full article…|
What More Can We Do To Help?
|Our last newsletter concluded with the following question: “If you could have an unlimited supply of anything, what would it be?” It was a question asked of TEDMED speakers at their November event in Palm Springs, which I attended. I found the question intriguing and worthy of additional discussion, which is why I decided to… Read the full article…|
Important Questions That Move Us Forward
|I had two reasons for attending TEDMED in Palm Springs earlier this month. First, I wanted to be inspired! Second, I wanted to learn more about technology innovation in healthcare as I have an idea that is percolating. I am happy to report that the conference delivered on both counts! When it comes to choosing… Read the full article…|
Is Whac-A-Mole Rampant in Your Organization?
Today we examine a pervasive challenge in our industry: time and resources wasted as middle and senior leaders respond to a seemingly endless, daily demand for information of every shape and size. Along the way, I offer what I hope are productive suggestions for reducing these occurrences within your organization, including an important reminder to have the necessary conversation about whatis really needed!
Your Future Story … How Good Is It?
|Summer, sadly, is over. And while there are noticeable shifts with each change of season, I find the transition into autumn can often be bittersweet. For those who recently had a high school graduate head off to college (I’ve lived that myself — twice), it can be particularly jarring. Nearly everything in their lives —… Read the full article…|