Where Has All the Brand Planning Strategy Gone?
Back in the Mesozoic Era, when I was coming up the marketing line (also known as the 90s), we used something called "The Mapping Approach to Strategy." This involved propelling the team three to five years into the future and imagining how the product being developed would be positioned in the customer's mind. Then we would define the strategic path to get there.
What More Can We Do To Help?
Our last newsletter concluded with the following question: "If you could have an unlimited supply of anything, what would it be?" It was a question asked of TEDMED speakers at their November event in Palm Springs, which I attended.
Important Questions That Move Us Forward
I had two reasons for attending TEDMED in Palm Springs earlier this month. First, I wanted to be inspired! Second, I wanted to learn more about technology innovation in healthcare as I have an idea that is percolating. I am happy to report that the conference delivered on both counts!
Is Whac-A-Mole Rampant in Your Organization?
Today we examine a pervasive challenge in our industry: time and resources wasted as middle and senior leaders respond to a seemingly endless, daily demand for information of every shape and size. Along the way, I offer what I hope are productive suggestions for reducing these occurrences within your organization, including an important reminder to have the necessary conversation about whatis really needed!
Your Future Story … How Good Is It?
Summer, sadly, is over. And while there are noticeable shifts with each change of season, I find the transition into autumn can often be bittersweet.