Biopharma Brand Planning Strategy: Vision, Imperatives, and Tactics
Many years ago, when we first started working with emerging life sciences…
Spotlight on Transitions
This topic of “transition” came home to me (literally and figuratively) over…
The Future of Biopharma Commercialization Strategy Is Now
Back in the early 2000s, I was head of commercial strategy at Millennium Pharmaceuticals in Cambridge, Massachusetts. I remember saying to then CEO,…
Biopharma Launch Planning for Emerging Companies: Four Key Challenges
Living in a parallel universe, launching a company and drug simultaneously.
Tales from the Healthcare Front Lines
Each month, you have given our team permission to communicate our views on the biopharma industry, its leadership, and overall commercialization of…
Does Boston Biotech Have a Career Navigation Problem?
For those of us who have been in the industry since pre-DRG days, and have the wisdom and experience across the industry, there are many…
The Sound of Silos
We have all heard about it; some of us have lived it firsthand. A vibrant, new start-up comes to life with energy and purpose. Everyone knows one…
Nature vs. Nurture
We have been publishing these "e-conversations" for just six months now. But I am happy — no, thrilled — to see that it has already become exactly…