There Is No Such Thing as a Free Launch!
We are fortunate to work with clients of all sizes, whose products are at various stages of their life cycle. But the…
Making Virtual Workshops Work
Workshops, whether in the form of a half-day strategy session, a company-wide offsite or some other configuration, have…
What’s Different Now
In just one month, life for all of us has changed dramatically. This week, we learned that the new normal would extend…
Biopharma Brand Planning Strategy: Vision, Imperatives, and Tactics
Many years ago, when we first started working with emerging life sciences companies to provide a roadmap for the…
Thoughts on Being Human
For more than 27 years, I have been blessed to work with the same executive assistant. I know how long it’s been…
Spotlight on Transitions
This topic of “transition” came home to me (literally and figuratively) over the Thanksgiving holiday. With our adult…
Networking in Biopharma: Four Ways to Build Better Relationships
Networking! You know, that activity that one either embraces or goes running away from as quickly as possible. For…
Biopharma Brand Team and Launch Team Structure: A Practical Guide
For those of you following closely (thank you!), you may recall that in an earlier e-conversation — 21st Century…
Are Your Assumptions Serving You Well?
Ah, June, the season of life transitions — weddings, graduations, school progression and, with the year nearly half…